Brand launch

Wellness alert! Nutritional therapist Belle Robinson had a big, brilliant idea—and a refreshingly simple solution to wellness. Flavorful, nutrient-packed, hyper-frozen cubes that just so happen to look oh-so stunning dropped into any soda, water, or cocktail (making clumpy, dull powders look like, well… clumpy, dull powders). We helped name and build the Roxii Supercube brand and identity, partnering with Belle to launch an entirely new approach to wellness. It was a treat to be part of a team creating a brand-new product from the very (very!) start.