SEE THE SUBLEMONAL

It began with a simple truth: Lemons were in peril.

In the aftermath of the pandemic, the humble lemon wedge — once perched proudly upon glasses and plates nationwide — began disappearing from restaurants. Demand stalled. Garnishes went uncut. Citrus confidence waned. A culinary injustice of staggering proportions. This could not stand.

So, we intervened. Naturally, Denver, fluent in conspiracy and comfortable with subterranean intrigue, presented itself as the ideal proving ground.

There, we introduced the Sublemonal campaign, guided by the Lemon Order, known (to no one) as the L.M.N.O. A fictional, suspiciously organized secret society devoted to restoring citrus prominence and allegedly responsible for influencing major global events, including the global lemon supply.

The real mission was simple: to make people pause and ask, “What precisely is going on with lemons?” Then, let them enjoy finding out.